Volkswagen Routan & The MicroBus Ad

As if this isn’t “hip” enough the Canadian’s Volkswagen Routan ad goes above and beyond the hippie van thing, depicting a troop of aging burnouts reminiscing about their MicroBus, only to be “wowed” by an all new Routan. Hmm…I get the feeling only the hippies turned yuppies would be into that.

Canada’s Reminicient VW MicroBus & Routan Ad

Still, the commercials are clever, and continue the attention grabbing advertising that has made their “Das Auto” campaign and the talking VW Bug successful. I am hoping they bring out a sly, British-accented Rabbit form the 1970′s to talk up next year’s Gulf GTi.

Volkswagen Routan sold just under 1500 units in November, which is a terrible number for an auto maker…if we weren’t in the middle of a recession. For a new model in one of the worst car sales months in recent history the Routan is forging ahead for the company, becoming it’s number two selling model.

Brooke Shields’ ad campaign with VW started early this year, featuring her chatting it up with a classic Volkswagen Beetle. Whether or not the car talked back to Brooke in real life is unknown, but we’ll assume since she’s still making TV appearances (Shields currently stars on ABC’s Lipstick Jungle) she hasn’t completely lost her celebrity mind yet. Brooke’s Routan spots try to convince people to purchase a Routan for it’s design, luxury and performance, but not to force their partners to procreate, thus making babies to justify buying a minivan.

The jokes can be a little hum-drum, but the tv spots are on every major network, and seem to be pulling some interest towards one of Volkswagen’s more popular new models.