Yes, he is best known for 80′s TV and film (Perfect Strangers, the Beverly Hills Cop movies) – but Bronson Pinchot can be heard on television these days as the voice of updated Volkswagen vehicles.

The VW “STYLE” special editions of the Polo and Golf come with a “money-saving options package” including light-alloy wheels, fog lamps, tinted side and rear windows and STYLE badge. A STYLE-Plus package adds a sunroof or panorama roof, along with new sets of alloy wheels. Here’s the ad, which is in German:

The STYLE packages are also available on the Golf Plus and Golf wagon variants. Each can be purchased with most engine and trim levels. Volkswagen is also offering financing specials to German buyers as of December 23rd.
We’d love to see some of these special edition STYLE models here in the United States, especially those with a panorama roof – a new design trend both VW and other auto makers are starting to pick up for smaller vehicles.

Designer Karl Lagerfeld is best known for his man in black appearance, his ivory white hair combined with all back suit, black leather gloves and dark sunglasses. His fashion designs have been sold around the world, and can be found in magazines including Harper’s and Vogue.

Source: Forbes | Hannah Elliott

Viral marketing has become the new way for car companies to promote their autos. In fact, many car commercials show only some, or in this case, none of the vehicles being produced. The trick is to promote an interesting public exhibition of art/music/oddities, what have you – get people interested and have them visit your website, which leads you to the cars. Pretty swift, eh?!

Well, Volkswagen has joined with rolighetsteorin.se and created The Fun Theory – an exhibition of public “fun-art” – which includes one of our favorite new viral videos: piano stairs. We have to question their use of public transit stairways – you want people check out cars, not their local subway system. Still, enjoy the video and share!