In Our Opinion...

Volkswagen’s 2010 Rabbit was rebranded as the Golf, and then rebranded as Rabbit…only to be rererererebranded as the 2010 VW Golf. It looks like the Rabbit is dead. Make up your minds VW! This is coming from the same company that once stated : “Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this.” Frankly, we like Rabbit – who doesn’t love a little fuzzy bunny, or the though of one as you shift into 3rd while speeding onto I-90!? So long, little Rabbit, we hardly knew ye.

Volkswagen Routan sold just under 1500 units in November, which is a terrible number for an auto maker…if we weren’t in the middle of a recession. For a new model in one of the worst car sales months in recent history the Routan is forging ahead for the company, becoming it’s number two selling model.

Brooke Shields’ ad campaign with VW started early this year, featuring her chatting it up with a classic Volkswagen Beetle. Whether or not the car talked back to Brooke in real life is unknown, but we’ll assume since she’s still making TV appearances (Shields currently stars on ABC’s Lipstick Jungle) she hasn’t completely lost her celebrity mind yet. Brooke’s Routan spots try to convince people to purchase a Routan for it’s design, luxury and performance, but not to force their partners to procreate, thus making babies to justify buying a minivan.

The jokes can be a little hum-drum, but the tv spots are on every major network, and seem to be pulling some interest towards one of Volkswagen’s more popular new models.