2010 VW Golf Won’t Feature The Rabbit
Is killing off the Rabbit nameplate in order to resurrect Volkswagen’s Golf an Automotive Marketing Fail? Or the best Idea VW has had since the talking Bug/Brooke Shields commercials?
In Our Opinion...
Volkswagen’s 2010 Rabbit was rebranded as the Golf, and then rebranded as Rabbit…only to be rererererebranded as the 2010 VW Golf. It looks like the Rabbit is dead. Make up your minds VW! This is coming from the same company that once stated : “Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this.” Frankly, we like Rabbit – who doesn’t love a little fuzzy bunny, or the though of one as you shift into 3rd while speeding onto I-90!? So long, little Rabbit, we hardly knew ye.
Mar 25th, 2009 at 10:04 am
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